White is the color of purity,innocence and truth, so what better way to express the most coveted automotive thoughts of driving connoisseurs than by creating a white car to serve as the platform for their desire?
Conceived with the purpose of evoking white,hot desire among drivers,PROTON’s “Pure Desire” concept car translates the dream of every driver into reality.
The sporty and aggresive, yet fluid lines, rest on an all new PROTON platform,creating “Pure Desire” in terms of the exterior styling.Bold and contemporary, the seductive shape belies its inner strength, tough structural integrity and resilience.
P/S; nice interior finishing.
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